POLETTI DNA Made in Italy - FLUID EVOLUTION

DNA MADE IN ITALY by Marco Poletti
FLUID EVOLUTION


Fluid Evolution is a concept conceived and designed by Marco Poletti for Frankfurt ISH fair. Rather than a new trend interpretation - which is an obsolete concept – it has to be seen as an always-evolving creative flow. A flux of inputs every professional can draw from to freely carry out his projects. A new design method providing architects and interior designers with the tools they need to work with Made in Italy companies on foreign markets projects.

Partner
Box&Co., Brandoni, Damast, Decoral System, Ex-T, Gnutti Rubinetterie, Goman, Hidra, IBB 1974, Lirico Design, Mastella, Tesori D'Italia, Caffè Cola, Luis Franciacorta.


ISH Fair - Frankfurt
Hall 3.1 - Stand B20
13 - 17 March 2023








DNA MADE IN ITALY by Marco Poletti
PINK REVOLUTION


DNA MADE IN ITALY - PINK REVOLUTION


Located in the prestigious Palazzo Borromeo in Via Manzoni, 43 within the fashion district, near the La Scala theater and the Armani showroom, SPAZIO DNA becomes a point of reference and business between Made in Italy companies and their B2B target.
Here begins the Pink Revolution of Fuorisalone 2022 signed by Marco Poletti, DNA MADE IN ITALY founder and Italian Design Ambassador. The energy of pink and tone-on-tone textures don’t evoke a gender or a style, but a revolution that challenges prejudices and rumors, overcoming limits and barriers.
Pink Revolution is not just an emotional proposal, but a monochromatic starting point that changes the perception of space and objects, enhancing details, volumes and proportions.
Here different made in Italy sectors are contaminated and in continuous evolution, such as design, fashion, beauty, food and beverage, overcoming the concept of trend, limited in time.
A total pink space that tells the Italian lifestyle through a design vision in a residential key (Pink House) and Ho.Re.Ca (Pink Suite).


Timing and Location
07 – 20 June 2022 – Hours 9:00 – 20:00
SPAZIO DNA – Via Manzoni, 43 – Milan








AMBASSADOR OF ITALIAN DESIGN IN KAZAKHSTAN


AMBASSADOR OF ITALIAN DESIGN IN KAZAKHSTAN

Marco Poletti, Ambassador of Italian Design in Kazakhstan and Testimonial of Italian Design Days 2020:

"It is an honor for me to receive the position of Ambassador of Italian Design in Kazakhstan. With great pleasure I will work to ensure that companies, through Made in Italy design with values, can seize new opportunities. I’m glad to start this new journey, I thank the Nur-Sultan Italian Embassy. "

In collaboration with the Ministry of Foreign Affairs and MiBACT, the Italian Design Day 2020 campaign is launched today. In particular, the Network of Italian Embassies, Consulates and Cultural Institutes will be committed to disseminating the contents of the campaign through the initiatives organized locally and virtually.









2020 AWARD


In 2020, the year of the 25th anniversary of my work, Marco Poletti wins 3 awards: ICONIC Design Awards 2020: Innovative Architecture, the SBID Awards 2020 - Society of British & International Product Design: Brassware category and the European Product Design Awards - Honorable Mention with the EGO collection by Giulini G. Rubinetteria.















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