This project to give a connection between the participating companies, but also a connection to the web using the social media world to live and… relive this experience with a scent of Cluster. Three different connections, three ways to interact within an exhibition area: the tangible, the virtual and the sensorial way; to develop and to explain the potential synergies of this sector.
With the Marco Poletti Cluster project I wanted to reinterpret the meaning of exhibition; I wanted to give life to a new creative idea through a unique experience: a total connection, in tangible, virtual and sensory reality. The goal was to give a new opportunity to a constantly evolving market.
It is at this point that the Design becomes… CLUSTER
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