MARCO POLETTI CLUSTER LOUNGE MILANO SALONE AND FUORISALONE 2016

MARCO POLETTI Cluster Lounge Milano SALONE E FUORISALONE 2016

The Marco Poletti Cluster Lounge reinterprets Salone and Fuorisalone del Mobile at the same time with a new concept: transforming the "Design" into "Cluster" by connecting the potential synergies of the sector through the world of the web and the social. A simple exhibition area becomes a cluster able to connect through a monitor, a window on the world with the other clusters and live an experience of exchange and mutual opportunities.

The potential visitors become virtual navigators invited through a reception, a Landing page to carry out an action: to connect through a Post Wall with the company's world, living in a concrete way a unique experience in the exhibition space. IN and OUT, Salone and Fourisalone can be experienced simultaneously.