The Project developed by the architect Marco Poletti is structured as a Network among companies both at Salone del Mobile with DNA stand and outside at Fuorisalone with themed Showrooms. The Event at Fiftyfive, a trendy location in Milan, will promote the project and the companies involving clients, hosts and media. The main target is developing new business opportunities and synergies among the participating companies that will be partners and protagonists at the same time on this occasion.
A NEW IDEA A travel constantly evolving, a format born from an idea by Marco Poletti that is already arrived at his 7th year from his first edition, where the participating companies become partners and protagonists at the same time using unique synergies and commercial opportunities of the project.
“A new idea, a new way to interpret fairs creating the opportunity to shine internationally with an all Italian style.”